A blog about media.
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Media agency holding company CEOs are openly acknowledging the importance of arbitrage-based principal trading to their business models
https://www.mi-3.com.au/24-03-2025/clients-it-boatloads-cash-complex-opaque-corporate-structures-principal-media-arbitrage Great podcast on the “markups” that agencies will charge clients as part of their paid media services.
Got any book recommendations?